David's+Teaching+Guide

Students will research how media can influence middle school kids to buy a certain product. They will take that data and in a group consensus create their own advertisement for that product. This will include (but not limited to) storyboard, budget, location, actors and post production. Teenagers are being bombarded with Guerilla Advertisement, Product Placement, Covert Advertisement, Product Creep and Subliminal Advertisement. Commercials that appeal to students and parent fear or emotion. Students need to understand methods that advertisers use. Students are Middle School to High School students ranging from 12- 17 years old. They might be interested in acting, fashion, advertisement, video and more. They also maybe be interested in a the business aspects of the advertising industry. Students should be in a stage of their life, in which they are questioning why certain products are bought in to their households. The content will include how companies use the advertisement median to compete for consumer dollars. They will identify [|responsibility] (or Ethics) that advertisers have to the public. Lastly the content will incorporate mathematical and language arts techniques. Students will be able to recognize a moral advertisement and an immoral advertisement. (Attitude) They will recreate an advertisement that does not take advantage of the consumer. And maybe not support any company that has false advertisement.
 * David Liotta  **
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