David's+Instructional+Plan

David Liotta This web quest will require students to research the advertising techniques and ethics to make them aware of the tactics used to make consumers by certain products. After they research the techniques and ethics, they will create there own advertisement within the guidelines of ethics and techniques they researched. The goal of the students is to create an advertisement worthy of being funded and aired on Super Bowl Sunday. However, it must be persuasive and ethical. [] **// ADVERTISING //** [] [] Teenagers are being bombarded with Guerilla Advertisement, Product Placement, Covert Advertisement, Product Creep and Subliminal Advertisement. Commercials that appeal to students and parent fear or emotion. Students will research and understand these techniques, compare it to the ethics, and will then become more aware of erroneous advertisements. This web quest will range from 4-6 45-minute class periods for completion. Students should do some research and brainstorming outside of class so they may use the class time for design and to ensure quality productivity. Students will work in groups of 3 to create an advertisement proposal based on the tutorial websites they will visit. They will study one of the three each, which include techniques, slogans, and ethics behind advertisement. Each will specialize in one of the areas and then collaborate to create their own advertisement proposal for a low-market company. One will be responsible for the techniques, one will be responsible for the slogan and the third will be responsible for the ethics. The links are included in instruction on the following site: [|www.djlssc1.webs.com/students.html] Learners who score an 85 or above on the product will be given the opportunity create their own recorded advertisement or commercial. This will include putting all of their summaries into a script and finding resources to supplement their advertisement. This will then lead into the budgeting aspect.
 * __ Additional Resources:  __**
 * // Advertising Education Foundation //**
 * // Curriculum Content Frameworks //**
 * // The Educator's Reference Desk //**
 * __ Methods of Linking New Knowledge:  __**
 * __ Allotted Class Time and Out-Of-Class Time for Completion:   __**
 * __ Grouping of Learners:  __**
 * __ Links in the Instructional Plan:  __**
 * __ Extended Learner Activities:  __**